COVID-19 cuts traditional adspend by 39%, digital by 33%

An overview of advertising spend intentions in the United States by medium and format during the novel coronavirus (COVID-19) outbreak.

Marketers in the US are cutting traditional advertising at a quicker rate than digital media in the face of the novel coronavirus (COVID-19) outbreak. This is according to an IAB surveyof buy-side marketers who have made short-term adspend changes as

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands