Consumers want security and positivity from advertising during COVID-19

Rob Clapp

An overview of what consumers in the United States want advertising to make them feel during the novel coronavirus (COVID-19) outbreak.

One-third of Americans want advertising to make them fell 'secure' (37%) or 'positive' (32%) during the novel coronavirus (COVID-19) outbreak, according to research by Ipsos.

Feeling 'safe' was the most commonly requested tone for advertising to take, with...

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