Data and analytics are the most important skills in the modern marketing department, according to the latest research from Domo. This is according to 44% of CMOs surveyed across Australia, France, Germany, Japan, UK and Ireland, and the US.
CMOs also believe a balance between creative and data skills is vital. Overall, 42% said so. However, just 7% believe strong creative skills are most important on their own.
Creativity is valued in Australia and Japan – more CMOs there said a data-creative balance was most important than data skills on their own. The UK and France are the...