Cinema’s share of global adspend is holding steady, while growth is outpacing all other traditional media

An overview of cinema advertising expenditure between 1980 and 2019, including growth rates compared to other traditional media.

The global cinema advertising market is expected to be worth $4.6bn this year, representing a 6.8% rise from 2018. This is ahead of WARC’s all media growth forecast of 4.6% for 2019 (to $624.9bn), and places cinema as the second-fastest growing ad medium this year, behind internet as a whole.

Further, cinema’s 0.7% share of global adspend is expected to hold steady in 2019, making it the only medium other than internet not to lose share. Indeed, figures from WARC’s Adspend Databaseshow that cinema’s share of global adspend has dipped only twice since 1980: once in 1994 and...

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