ByteDance accounts for 23% of Chinese digital advertising

An overview of digital advertising revenue by company in China between H1 2018 and H1 2019.

ByteDance accounts for nearly one-quarter (23%) of Chinese digital advertising, according to the latest data from R3. This is the biggest increase in share across the largest digital leaders, up from 15% in H1 2018.

Alibaba Group was the only other co

ByteDance's Douyin/TikTok platform has undergone in a short space of time and looks set to that will boost its advertising revenue. For brands to succeed on the platform, marketers should while emphasising storytelling.

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