Brands spent and sold 50% more on Amazon in Q4

An overview of growth in Amazon advertising spend, attributed sales, clicks and cost-per-click in Canada, Germany, the UK and the United States in Q4 2020.

Advertiser spend and sales on Amazon saw rapid growth in the fourth quarter of 2020 as brands attracted consumers during the festive period and Amazon Prime Day, according to data from performance marketing agency Tinuiti.

Across Canada, Germany, the UK

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