Online marketing revenue for Baidu reached RMB22.5 billion in Q3 2018, according to the latest company reports. This follows rapid growth for the tech and search giant, with online marketing revenue growing by 10.0% each quarter since Q1 2007.

Online marketing also continues to dominate total company revenue, accounting for 79.7% of the RMB28.2 billion revenue generated in Q3 2018. However, this is the lowest share ever recorded for online marketing revenue, down 19.6 percentage points from Q3 2014.