B2B seeing better ROI from videos but challenges remain

An overview of video content for B2B marketers, how ROI has changed for them and the challenges they face.

The effectiveness of video content is improving for B2B businesses but measurement is found wanting and ROI remains a challenge, according to a survey of marketers and sales people in mostly B2B or B2B/B2C companies from Vidyard and Demand Metric.

Half of...

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