The effectiveness of video content is improving for B2B businesses but measurement is found wanting and ROI remains a challenge, according to a survey of marketers and sales people in mostly B2B or B2B/B2C companies from Vidyard and Demand Metric.
Half of...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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