Automotive, retail and travel account for half of 2020 adspend decline

An overview of forecast global advertising investment by product category in 2020 and 2021.

The automotive category will see the largest absolute decline in advertising spend this year, investing $11.0bn less than in 2019, according to the latest WARC Data forecasts based on data from 19 product categories and 100 markets worldwide.

Retail follows...