The automotive category will see the largest absolute decline in advertising spend this year, investing $11.0bn less than in 2019, according to the latest WARC Data forecasts based on data from 19 product categories and 100 markets worldwide.
Retail fol
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
