Apple to tap into $35bn SVOD market

Rob Clapp

An overview of SVOD revenue between 2015 and 2023.

Subscriber video on demand (SVOD) revenue is forecast to nearly double to $70bn by 2023, according to the latest data from Digital TV Research. This follows rapid expansion for SVOD platforms, with revenue growing by 122.8% between 2015 and 2017.

Apple is the most recent player to tap into this growth, although it faces a significant challenge in battling Netflix, whose subscriber growth accelerated last year. Amazon's subscription service, including its SVOD platform, has also seen rapid growth in revenue, rising 45.7% last year to $14.2bn.

Despite linear viewing still accounting for...

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