Amazon ROAS showing double-digit growth during COVID-19

An overview of the performance of marketing on Amazon during the novel coronavirus (COVID-19) outbreak.

Return on advertising spend on Amazon grew double-digits during the novel coronavirus (COVID-19) outbreak, according to data from WARC's sister brand Flywheel Digital. This is based on a global analysis of Amazon Sponsored Brands, Sponsored Display and Sponsored Product Trends.

When compared to January 2020, return on Amazon adspend rose by 23% in March. This growth slows to 13% in April and 10% in May.

As shopping online has become more popularfor consumers during the COVID-19 outbreak, Amazon has particularly benefited. Clicks on Sponsored Brands, Sponsored Display and Sponsored Product Trends rose 39% in March compared...

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