Amazon Prime Day reaches new heights in 2019

Rob Clapp

An overview of Amazon Prime Day visits, transactions and conversion rates in the US, UK and Australia between 2018 and 2019.

Amazon Prime Day is drawing more visitors and purchases, according to the latest data from Hitwise. Over the two day event this year, the number of visits to Amazon reached nearly 300m (292.6m) across the US, UK and Australia. This is up 2.7% from Amazon Prime Day 2018.

Notably, the number of transactions on Amazon from US consumers exceeded 20m for the first time, up 18.0% from last year. Australia saw the largest growth, up 50.4% to 167.6k. The UK also saw strong growth, up 24.6% to 8.6m.

Overall, more than one-tenth (10.5%) of American visits to Amazon...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands