Almost a quarter of CMOs say showing ROI is their greatest challenge

Rob Clapp

An overview of challenges that CMOs experience from within their business.

Nearly one-quarter (23%) of CMOs say their greatest internal challenge is the need to show a return on investment, according to the latest research from Domo. This is from a survey of 681 CMOs across Australia, France, Germany, Japan, UK and Ireland, and the US.

The same share says their greatest pressure from the wider organisation is meeting the expectation that marketing will lead the business with new technology and trends.

Showing a positive ROI was the most common pressure in France and the UK/Ireland. In contrast, German and Japanese CMOs said their greatest concern was leading on...

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