Global media costs are forecast to increase by 3.0% this year following a 1.0% dip in 2020, according to the latest data from ECI Media Management. All media bar print are expected to see costs rise this year.
Digital video is set to see the highest cos
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
