A quarter of US marketers intend to use influencers less after COVID-19

An overview of influencer marketing in the United States during and after the novel coronavirus (COVID-19) outbreak.

One-quarter (26%) of influencer marketers in the United States say they will use the channel less after the novel coronavirus (COVID-19) outbreak ends, according to a May survey from influencer marketing platform Linqia.

This is higher than the share of practitioners who plan to use influencers more after the outbreak, with 21% falling into this group. Half (53%) say there'll be no change in their use of influencer marketing.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands