Over 90% of 8-19 year-olds in the UK have access to an over-the-top (OTT) TV service, according to the latest data from MediaCom. A reported 94% said they had access to at least one service in 2018, up from 77% in 2015. This comes as the BBC and ITV announced their own OTT platform, BritBox, to be launched in the second half of 2019.

Netflix is the most popular platform among those asked and saw the largest growth since 2015, up 28 percentage points to two-thirds. Amazon Prime Video recorded penetration of 38% while NOW TV reached 20%.

BritBox is expected to offer access for around £5 a month, a valuable approach given that users favour ad-free streaming. Global growth in OTT revenue is forecast to be driven by SVOD platforms, worth an estimated $35bn in 2018. Along with growing penetration, the time spent consuming online TV among 16-65 year olds in the UK has more than doubled since 2012.