85% of Amazon Sponsored Brand conversions happen on the first search page

Rob Clapp

An overview of the performance of Amazon Sponsored Brands and Sponsored Products in the United States.

Amazon has grown rapidly during the coronavirus (COVID-19) outbreak and brands will need to be on the front page of search results in order to attract consumers, according to the latest data from Tinuiti.

In the United States during Q2 2020, 85% of conversions from the Amazon Sponsored Brands format comes from the first page of search results. Also, while Sponsored Brands listings on the first page attract just one-third (31%) of impressions, they attract 87% of advertiser spend.

Sponsored Brands are banner ads with a brand's logo, message and products that appear in search results.

While the...

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