80% of mobile ad market value has been created in the last five years

An overview of mobile advertising spend by format.

Of the $125.6bn spent on mobile ads in WARC’s key marketsin 2018, almost four in five dollars have entered in the last five years. Mobile ad investment has grown at a compound annual rate (CAGR) of 48.6% since 2014, compared to 3.9% for all media....