77% of consumers think it's now harder to trust brands

An overview of consumer opinion on whether it is harder to trust what brands say and do across 13 markets.

Three-quarters (77%) of consumers think it is now harder to trust what brands say and do, according to research from Ford and Harris Insights & Analytics in their online survey of 13,003 adults across 13 markets.

In only two countries do less than t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands