$618 per American to be spent on advertising this year

An overview of advertising expenditure per capita by medium in the US between 2009-2018.

Advertising spend per head of the US population is expect to rise to US$309.10 in 2018, according to projections from WARC's International Ad Forecast. This represents a year-on-year increase of 5.4% from 2017, when per capita spend equated to $586.98. Total US adspend.

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