Nearly half (45%) of influencer marketers use TikTok for their campaigns, a figure that is just ahead of Facebook (43%), according to research from Influencer Marketing Hub.
TikTok was the social winner of 2020 as its audience grew rapidly and user activity doubled. Brands have taken notice as a result – over two-fifths (44%) of marketers on TikTok in 2021, making it the fourth most in-demand platform and ahead of Facebook.
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
