44% of Americans will attend fewer events when COVID-19 ends

Rob Clapp

An overview of expected consumer attendance of large public events in the United States after the novel coronavirus (COVID-19) outbreak ends.

Over two-fifths (44%) of Americans say they will attend fewer large public events after the novel coronavirus (COVID-19) outbreak ends, according to research at the end of March by sports and event research firm Performance Research.

A similar number said their attendance will remain the same (38%), while just one-fifth (18%) said they will attend more large public events.

However, consumers are most likely to value public events more after the outbreak has ended – 46% of consumers say so, compared to 16% who will value them less.

Major indoor venues may suffer the greatest long-term impact. Over...

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