Brands are failing to achieve diverse representation in their advertising, as more than two-fifths of consumers (44%) say they are not fully represented by the people they see in adverts, according to research across 17 markets from YouGov. Just 19% feel fully represented, with 31% in the middle (neither agreeing nor disagreeing).
44% of adults say they are not fully represented in advertising
An overview of consumer opinion on diversity and representation in advertising.
