Over one-third of consumers have multiple subscriptions to online video streaming services, according to the latest data from Limelight Networks. Across the 5,000 people surveyed in nine markets, 37.0% had at least two video-on-demand paid subscriptions. This is an increase from just over one-quarter (27.0%) last year.
Video streaming platforms are becoming significantly more popular – two-fifths (40.7%) didn't pay for any service in 2018, falling to below one-third (29.6%). Indeed, the share of respondents who had three or more subscriptions rose from 9.8% in 2018 to 15.0% this year.
Video-on-demand streaming subscriptions become less popular as age...