37% of consumers pay for two or more SVOD platforms

An overview of the number of online video streaming services that consumers have paid for by age and across nine markets between 2018 and 2019.

Over one-third of consumers have multiple subscriptions to online video streaming services, according to the latest data from Limelight Networks. Across the 5,000 people surveyed in nine markets, 37.0% had at least two video-on-demand paid subscriptions. This is an increase from just over one-quarter (27.0%) last year.

Video streaming platforms are becoming significantly more popular – two-fifths (40.7%) didn't pay for any service in 2018, falling to below one-third (29.6%). Indeed, the share of respondents who had three or more subscriptions rose from 9.8% in 2018 to 15.0% this year.

Video-on-demand streaming subscriptions become less popular as age...

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