30% of Chinese consumers to keep spending more on livestream and short video shopping

An overview of long-term changes in different online shopping formats in China during the novel coronavirus (COVID-19) outbreak.

Shopping online has become more common in China during the novel coronavirus (COVID-19) outbreak and this looks set to continue in the future, according to the latest data from Boston Consulting Group.

Across all nine shopping formats asked, between just 6% and 8% of consumers say they are spending more but don't plan to continue this after the outbreak.

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