15% of consumers avoid linear TV and only stream

An overview of consumers who don't watch linear TV but stream content across six European markets and the United States by age group.

Avoiding traditional TV content in favour of streaming is a method preferred by 15% of consumers. This is according to AudienceProject's survey of over 16,000 internet users across six European markets and the United States in Q3 2019.

This trend is mos

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