Gamers are a social and connected audience group for brands to tap into – users of gaming video platform Twitch are a third (34%) more likely to want brands to run customer communities or forums, according to GlobalWebIndex.
In addition, over two-fifths (43%) of gamers globally have played a game online with real-life friends in the past month. One-fifth (19%) of gamers have also shared an image or video of their gameplay online, suggesting fans connect and communicate b
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