Three-fifths of Southeast Asians use social networks to learn more about brands and products

An overview of online sources used by Southeast Asian consumers to learn more about brands and products.

Social networks and search engines are the most popular sources used to find information about brands and products in Southeast Asia, according to survey data from target audience company GWI. Nearly half (48%) of online consumers also use consumer re

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands