Search and social are most popular for brand research in China

Cinzia Petio

An overview of the online sources used to look for information on brands, products and services in China.

Search and social are the most used online sources when looking for information about brands, products or services, according to survey data from GWI analysed in WARC's latest Spotlight China report on 'new retail' and omnichannel journey strategies.

Search engines are the most popular online source among Chinese consumers - 35% of online consumers are using it. Social networks follow (33%), just ahead of consumer reviews (32%) and product/brand sites (32%).

The similar percentages of these may indicate that multiple sources are used in conjunction with each other – brands should try to deliver a seamless...

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