64% of consumers say they discover new brands on social media

Rob Clapp

An overview of brand and product discovery on social media channels.

Social media can play an important role in the brand and product discovery stage, with almost two-thirds (64%) of consumers worldwide saying they discover new brands/products across various social media channels. This is according to research from target audience company GWI.

Overall, advertising is the most common way that consumers discover new brands and products on social media, with 28% reporting this. Recommendations and comments on social media also prove popular, at 23%.

Owned media like a brand's social media page can also prove influential, with 17% of consumers saying they discover new brands and products...

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