31% of young adults have watched a gaming livestream in past month

An overview of gaming livestream consumption by age and income group.

Watching gaming livestreams is most popular among 16-24 year-olds, according to the latest research from GlobalWebIndex. A reported 31% of those aged 16-24 have watched a gaming livestream in the past month, with this share falling as age rises.

However, a still sizable 12% of 45-54 year-olds and 6% of 55-64 year-olds have watched a livestream in the past month. Gaming content is most popular in the region, driven particularly by South Korea.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands