WFA Global Advertising and Economic Data 2007-2008 and Outlook for 2009

Laura James

In this extract from the World Federation of Advertisers' Annual Report 2009, WARC Media Editor Laura James reviews the effects of the onset of recession to the global economy over the last two years and looks ahead to prospects through 2009.

WFA Global Advertising and Economic Data 2007-2008 and Outlook for 2009

Laura James WARC Online

This paper is one of two extracts prepared by WARC Online for the World Federation of Advertisers' Annual Report 2009. It accompanies the additional extract:WFA Global Media Trends 2008.

Advertising and the Global Economy

The International Monetary Fund estimated global economic growth was 3.7% in 2008 and predicted it would be 2.2% in 2009. The advanced economies exhibited a modest GDP growth of 1.4% in 2008 but are forecast to experience an average decline of 0.3% in recession in 2009.

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