The State of the Industry: Mobile Marketing in Indonesia 2020

Summarises the findings of WARC's latest mobile marketing survey, conducted across Indonesia on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • Livestreaming from mobile is planned by 45% of marketers in Indonesia –a country with a young population with high social media usage.
  • More than half of marketers in Indonesia are using QR codes in 2020 –a technology that has seen a global resurgence as a result of the Coronavirus pandemic, alongside rapid increases in mobile payment technology.
  • Mobile marketing is resilient despite COVID-19 budget cuts.
  • Mobile is an effective channel but lack of Internet reach is a barrier to growth....

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