The State of the Industry: Mobile Marketing in APAC 2018

Summarises the findings of WARC's latest mobile marketing survey, conducted across APAC on behalf of the Mobile Marketing Association, to assess how advertisers and agencies are using, and planning to use, mobile in their marketing activities.
  • The survey finds that mobile disruption continues to intensify, with travel and entertainment leading the way in terms of innovation.
  • Mobile is gaining executive support but many organisations are still not ready to develop a clear learning agenda to elevate their mobile marketing.
  • Location data is at the core of mobile but the Internet of Things will drive mobile growth by 2023.
  • Metrics and measurement are a key concern for mobile marketers, due to the lack of focus on ROI as the cost of advertising is perceived to increase....

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