The digital media market in 2008

As digital media become more mature, a wide variety of consumer behaviour patterns and potential digital revenue sources are revealing themselves.

The digital media market in 2008

Stephen Whiteside

Digital advertising revenues are forecast to reach $153.4 billion in 2011 from the $12.7 billion level registered in 2007, according to figures from PricewaterhouseCoopers, published by the World Association of Newspapers (WAN) in its study World Digital Media Trends 2008.

While TV is expected to retain the largest market share in 2011 - taking 37% of adspend, valued at $196.9 billion - online is predicted to enjoy growth rates three times higher than any other medium. Its value is set...

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