State of the Industry 2022: Modern marketing in EMEA

This report – a collaboration between WARC and MMA EMEA – examines how the industry is approaching difficult choices about: where to allocate their investments; what objectives and tactics to choose; and what capabilities to develop in order to drive future growth.
  • Data is a key building-block in digital marketing strategies and being leveraged widely to drive improvements in marketing.
  • Audio and gaming are untapped opportunities for marketers, receiving a fraction of the overall marketing budget compared to other channels.
  • Over a third of marketing professionals are preparing for the advancement of Web3 while nearly half expect the metaverse to impact marketing within five years....

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