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Media allocation report

Using its database of effective advertising campaigns, WARC analysed over 1,400 case studies that contained budget and media allocation information.
  • Effectiveness studies
  • Media & communications budgets
  • Digital media planning & buying
  • Outdoor & out of home planning and buying
  • Magazine planning & buying
  • Newspaper planning & buying
  • TV & Connected TV planning & buying
  • Global
  • Channel planning, media mix selection
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