- The Americas are driving significant growth in the martech industry, with North American marketers now spending 25% more than the previous year.
- Marketers should use data to guide creative strategy, with effectiveness as the ultimate long-term objective.
- CX optimisation tools are a high priority for many marketers, with more feeling they don’t currently have the tools they need.
- Budget constraints and a lack of understanding of the technology available is limiting growth across the industry....
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