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Martech: 2020 and beyond

Discusses the findings of a research project carried out in conjunction with BDO and the University of Bristol, which took the form of an online survey of more than 750 brands and agencies based in the Americas, Europe and APAC.
  • Data management
  • Customer experience
  • Managing the marketing function
  • Marketing budgets
  • Global
  • Talent, skills, HR
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