Highlight findings from Millward Brown’s BrandZ 2008

This article details Millward Brown Optimor's BrandZ Top 100 Rankings 2008, an annual study which identifies the most valuable global brands.

Highlights from Millward Brown Optimor’s BrandZ 2008

Stephen Whiteside

Google is the world’s most valuable brand, and is worth an estimated $86.1 billion - up from £66.4 billion in 2007 - according to this year’s BrandZ Top 100 Ranking, produced by WPP Group’s Millward Brown Optimor. As was the case last year, the Mountain View-based search giant is followed in the rankings by General Electric (valued at $71.4 billion, compared with $61.9 billion in 2007) and Microsoft (valued at $70.8 billion, up some $15 billion on its 2007 total).

The overall value ...
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