Global Ad Trends: Sponsorship

This report summarises the latest research from WARC's Data platform, with a focus on sponsorship.
  • Key findings include: Sponsorship investment is set to reach $66bn this year, most of which will go to sports properties.
  • Sponsorship growth is trending ahead of most paid media.
  • At a time of fragmentation, sport offers large, engaged, multiscreen audiences.
  • Sponsorships are principally used to drive brand metrics and reach.
  • Sponsors rely on intermediate metrics; true ROI remains a challenge....

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