Global Ad Trends: Drivers of online growth

This report summarises the latest research from WARC's Data platform, with a focus on the drivers of online ad investment growth. Key findings include: 
  • Internet ad formats are set to account for over half of global media spend in 2020.
  • By this time, internet adspend will have grown five times faster than traditional media spend since 2010.
  • Mobile is now the primary online channel and should account for 95% of internet growth this year.
  • Display formats contribute the most towards internet adspend growth; paid search is growth behind the wider internet market.
  • Half of online display growth is coming from social media; online video accounts for a third.
  • Social media draws over half of US online display adspend; Facebook attracts four in...

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