Global Marketing Index: March 2020

This article summarises the results of the Global Marketing Index (GMI) for March 2020, when COVID-19 made a significant impact on the marketing industry.
  • Global staffing levels fall into decline for first time since inception of Global Marketing Index.
  • Decline in marketing budgets for traditional media accelerates.
  • Europe falls into decline for marketing budgets and trading conditions but maintains growth in staffing levels....

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