Global Ad Trends: Retail media's path to consolidation

This report summarises the latest research from WARC Media, with a focus on retail media.
  • Global retail media investment is forecast to reach $128.3bn in 2023, up 10.2% year on year, and rising to $141.7bn next year.
  • Retail media is moving beyond search formats into video, audio and even OOH through cross-channel partnerships, including Walmart’s tie-up with Roku and Kroger’s deal with Pandora.
  • Data-rich retail media networks can help brands to understand performance of their campaigns across channels, a vital attribute in the context of post-third-party-cookie signal loss, which many brands are grappling with.
  • ​Some predict retail media will ultimately become an infrastructure underpinning digital advertising, rather than a channel in its own right....

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