- Linear TV adspend has fallen by $47bn over the last five years, while online video spend is up by $39bn during this time.
- The advertiser-funded video-on-demand (AVOD) sector – inclusive of pureplay services such as Hulu and broadcasters’ own platforms – is set to double in value to 2025, to a total of $54bn.
- Linear impressions are in decline as audiences increasingly opt for streams. Two in five consumers have an internet-enabled TV, and next gen TVs accounted for three-quarters of all streamed video time in 2020.
- CTVs account for two in five streamed ad impressions. This is double the...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.