- Digital consumption surged and advertising spend followed, with these media buying trends likely to continue into 2021.
- E-commerce grew 30x quicker than online advertising and 75% of the consumer’s shift to digital groceries will be permanent.
- Online video is eroding linear TV advertising, while YouTube's consumption shifts to TV and mobile consumption tops 20 hours per month.
- TikTok was the social winner of 2020 - user consumption doubled and 44% of marketers will spend more this year.
- Esports sponsorship is forecast to top $600m this year while Twitch is approaching three million monthly viewers.
Also included in this edition of...