Cost of television advertising set to rise

Warc has published the updated Global Media Inflation Benchmarks Survey. Highlights include that overall the price of TV advertisements will rise by an average of 3% in 2010 on an annual basis across all the countries assessed.

Cost of television advertising set to rise

Stephen Whiteside and Suzy Young Warc

The cost of advertising on television is set to rise in most major markets this year, new figures have shown.

Warc has recently published an updated version of its Global Media Inflation Benchmarks Survey, which covers 12 countries around the world, including the US, China, India, Japan and the UK.

This information forms part of the company's Global Media Cost Comparison service, which summarises and standardises comparable media rates in these nations in terms of cost-per-thousand.

Overall, it is predicted that the price...

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