Consensus Adspend Forecast
Siân Jones Warc
The downward trend in global adspend has taken a steeper course and is now expected to fall by 8.4% this year, according to Warc's latest Consensus Adspend Forecast, based on recent predictions from advertising agencies, media owners and industry associations. This marks a downgrading from April's estimate of a 5.9% decline.
Total adspend by country
Not all markets are expected to fall – China is anticipated to grow 6.8%, which is only marginally below the 7% upswing forecast last time. The outlook for India, although still fairly bright, has taken a more pronounced downturn, from an uptick of 8.4% to one...