Video streaming consumption has grown 21% in the third quarter of 2021, continuing its pandemic surge, according to data from streaming analytics company Conviva.
The number of hours spent streaming video content rose by 21% in Q3 2021, with the quickest growth on smart TV devices (up by 64%). Mobile and desktop video also saw above-average growth, each rising by almost a third.
WARC subscribers can sign in to keep reading
WARC helps you to plan, create and deliver more effective marketing
Prove your case and back-up your idea
Get expert guidance on strategic challenges
Tackle current and emerging marketing themes
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.
