Video accounts for a quarter of online display spend in India

Outlines growth trends in Indian online video advertising expenditure between 2013-2017.

Online video advertising expenditure in India reached INR12.4bn in 2017, according to data from WARC and the Internet and Mobile Association of India (IAMAI) included in WARC's International Ad Forecast. This represents a year-on-year increase of 63.3%...

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