US, Tablet consumption among African Americans

An overview of tablet consumption among African Americans between 2014–2016.

The average African American tablet user registered daily consumption of 01:47 hours in 2016, according to data from WARC and Nielsen. This represents an increase of 00:23 from 2014, when consumption stood at 01:23. The same total for mobile internet consumption was measured at 02:39 daily in 2016.

Of the three specific tablet activities monitored, social networking accounted for the most time on 00:26 in 2016, seven minutes more than next-placed audio (00:19). Video consumption via tablet was measured at 00:18. All three activities have registered growth between 2014 and 2016, with audio up most on 12...

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